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Designing a Twitter header might seem like a trivial thing, but it’s actually an important aspect of your online presence. It’s the first impression you give to potential followers and is often how they decide whether or not to follow you on Twitter. Here are 10 tips for designing an attractive Twitter header that will help you create something that people want to click on:
Keep it simple.
A cluttered header makes it difficult for viewers to find out who you are and what your account is about. And if they don’t know right away what your account is about, chances are they won’t bother scrolling down and finding out later – so keep things plain and easy-to-read with no extraneous information cluttering up your design.
Keep it fresh.
One good option is to use the default Twitter graphic, which changes depending on holidays or trending events like #ThrowbackThursday, for example. If you want to spice things up a bit more than that, using rotating images with quotes can work really well too – just make sure to have a few different images ready to go so you don’t get repetitive.
Keep it relevant.
If your header says one thing and your tweets say another, people will definitely notice the difference – especially if they’re on Twitter looking for that specific type of thing! Make sure that your header reflects what your account is about or you’ll lose followers faster than an over-zealous tweeter.
Keep it short and sweet.
A great rule of thumb is 55 characters or less – that’s the max amount of characters you can have in a Twitter header without having to do some crafty maneuvering, like splitting them up between two lines, which will decrease the readability. Plus, it’s way easier to add a call-to-action when you have more space to work with.
Keep it close to your profile picture.
It’s pretty self-explanatory, but this is a big one that many people ignore – which makes their header feel disconnected from the rest of their Twitter presence. A person’s profile picture can say a lot about them – that’s why it’s so important to have one that matches the tone of your account, whether you want it to be serious, fun, or witty.
Keep it cohesive with your other social media accounts.
The best headers are the ones that feel like they’re part of a bigger picture — not just some random graphic that’s on your Twitter page. If you have Facebook, LinkedIn, and Pinterest profiles too, make sure to design one header for them all so they complement each other harmoniously – it’ll really help people trust you online when your social media presence is working together instead of pulling in different directions.
Also Read: How to increase Twitter engagement?
Keep it professional.
While there’s nothing wrong with a bit of personality, you want to make sure that your header still looks like you take what you do seriously and that people will trust you as someone who knows their stuff instead of a random person who has no qualifications – especially if your account is related to business! If you want to use a light-hearted header but still stay professional, consider using objects instead of people – like your logo or a cleverly designed graphic that other people might not immediately recognize.
Keep it mobile-friendly.
This extends beyond just designing an attractive Twitter Header and should be considered as you’re developing your entire branding strategy – because if your headers don’t look great on mobile, chances are they won’t convert as well. To keep things looking pretty no matter what kind of device people use to view your Twitter page, resize the header so it doesn’t make the text too small to read and fits well on any screen size.
Keep it consistent.
You may have one great header in place – but it’s not going to look so hot when you try to overlay it on your Facebook or LinkedIn page, which might have different dimensions for their graphics. Keep things cohesive by making sure the width and height of every element match across all platforms so there are no awkward spaces, mismatched colors, or awkward cropping.
Keep it from getting lost in the crowd.
One of the most common problems with Twitter headers is that they simply disappear in a sea of tweets and links, which makes them far less effective than they could be – but there are a few tricks you can use to keep that from happening. If your background is white, make sure it’s pure white and not off-white which will cause your header to blend into the background. And if you want your text to stand out, use a transparent PNG file rather than an opaque one or try adding an outline around each letter (most design programs should let you do that very easily).
One way to make cool Twitter headers is to use Venngage — an online infographic maker that offers free Twitter banner templates for all Twitter users out there. Here are some Twitter header examples from their website!
It can be tough to strike the perfect balance between professional and approachable, but the right Twitter header can make all the difference in how people view your brand — especially since you only have one shot at first impressions. Think of it as a kind of visual resume that tells people everything they need to know about what you’re all about. If you’re ready to make your very own Twitter header, check out Venngage banners!